Three years. 20+ brands. Three flagship engagements below — what was wrong, what we did, and what it changed.
“Kai ran the whole thing. Product launches, shoots, ads, email, Shopify — I handed over the product and he ran the brand. Went from unprofitable to 4–6× ROAS. CAC dropped 75%. We didn't hire an agency, we handed over the keys.”
“Not a project. An ongoing partnership. Website, content system, monthly creative direction — it compounds. The brief we use internally is the one he wrote. The voice we hire to is the one he defined.”
“The creative was dying every two weeks. We thought it was audience fatigue. It was the framework. Once that changed, we had a system that could actually scale. Same product, completely different result.”
“We brief everything against their framework now, even work we don't send them.”
“One line of copy that did more for us than a quarter of paid spend.”
“Static ads outperforming the video budget. Embarrassing for everyone else.”
“Felt less like an agency, more like the in-house team we couldn't afford yet.”
“First deck I've ever forwarded to my investors without editing.”
We work with a maximum of five brands at a time. Two slots open right now. Tell us what is not working.