Case Studies
Selected Work
DTCAd CreativeFurniture
BENI Bed
3x ROAS on cold traffic. Hook testing framework reduced creative fatigue by 60%.
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HealthDTCPerformance
ManUp
Full funnel creative rebuild. ROAS improved from 1.4x to 2.9x in 60 days.
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DTCLaunchBrand
Naming This Later
Brand architecture and full creative system built from scratch. First campaign live in 30 days.
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BeautyUGCMeta Ads
Pureluum
Creative direction across 40+ UGC pieces. Scaled to $80k/mo Meta spend.
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LifestyleBrandContent
Surfmud
Brand story redefined. New creative direction launched across all channels.
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