RAW & FORMED

Services

What We Do

Four ways to work with the studio. Each one is specific, scoped, and built around getting results fast.

01

Fractional Creative Direction

Monthly Retainer

From $3,500/mo

Ongoing, minimum 3 months

I become your creative director. Not a freelancer you brief once a month. Someone who thinks about your brand daily, attends weekly calls, writes scripts, reviews content before it goes live, and builds the creative system alongside you.

Three retainer clients at a time. Application required.

What's included

  • Weekly creative direction calls
  • Ad concept development and scripting
  • UGC creator briefs and direction
  • Creative reviews before every shoot or post
  • Hook testing framework and analysis
  • Monthly creative performance review
  • Full portal access: ad scoring, brief builder, hook library
02

Brand Audit & Strategy Sprint

7-Day Sprint

From $1,800

Delivered in 7 business days

A full audit of your creative ecosystem: ads, landing pages, email flows, product presentation, and brand positioning. Delivered as a structured Notion doc with a 60-minute walkthrough call. Specific, prioritised, and actionable.

Standalone project. No retainer required.

What's included

  • Ad creative audit: hook strength, framework, CTA
  • Landing page and funnel critique
  • Brand positioning analysis
  • Competitor creative benchmarking
  • Top 3 priorities to fix immediately
  • 60-minute strategy walkthrough call
  • Notion doc you own and can act on
03

Launch & Build

Project

From $4,500

30 days

For new brands or relaunches. We build your creative system from the ground up: positioning, identity direction, content framework, and first 30 days of creative. By the end, you have everything you need to run your own creative engine.

Requires product samples and brand assets.

What's included

  • Positioning statement and hero narrative
  • Creative direction guidelines
  • First content batch (scripted and directed)
  • Hook library seeded for your brand vertical
  • Brief template system
  • Content calendar framework
  • Handover documentation
04

Studio Tools Access

Portal Access

Included with all retainers

Ongoing

Every client gets access to the Raw & Formed portal. A growing collection of tools built from the studio's own creative frameworks: ad scoring, audit generators, hook libraries, brief builders, and more.

Portal access is included with retainer clients by default.

What's included

  • Ad script scoring (5 dimensions)
  • Audit generator
  • Hook library: 50+ templates by category
  • Brief builder: multi-step form
  • New tools added regularly